AFFLUENCE

About us

The company behind Pulse, and why it’s free for creators.

OUR MISSION

We show creators what’s working, hours before everyone else sees it.

Pulse shows what’s going viral, which products are moving, and who’s winning, refreshed every morning. For you. For every niche you post in. For every product you’ll pick next. Creators are the new storefronts, and they deserve the same intelligence the platforms keep for themselves.

What Pulse does

THE PRODUCT

Virals feed

The top-performing shop videos on TikTok, ranked by velocity and refreshed daily.

Product analytics

Revenue, units sold, and creator saturation for 480K tracked products.

Creator leaderboards

The top affiliates ranked by 30-day GMV, with exactly what they post.

Hooks & transcripts

Every viral script transcribed, with the hook highlighted and ready to adapt.

THE BIGGER PICTURE

Pulse is just the beginning.

Affluence is building the data layer for the creator economy. Pulse is the first piece: free research that shows what’s viral, what’s selling, and who’s winning, refreshed every morning. What comes next reaches into every corner of a creator’s business.

It’s built by a small team of A players from across the creator economy who’d rather stay behind the curtain and let the product speak.

What we believe

PRINCIPLES

Creators first

Every decision starts with one question: does this help a creator post better today?

Built for speed

Fresh data every morning, answers in seconds. Your edge should never wait on a dashboard.

Data over guesswork

What works should be public knowledge, not a platform secret.

Behind the curtain

No rockstars, no personal brands. The product is the star here.

THE CULTURE

F*ck around and find out.

That’s the whole operating system. We set goals that look impossible from the outside, take the swing, and let the results do the arguing. Speed over polish. Proof over opinion.

Hard goals only

If a goal doesn’t feel slightly impossible, we raise it until it does.

Nothing is impossible

“Can’t be done” is where we start. It ships anyway.

Find out fast

We’d rather break something Tuesday than debate it all quarter. Try it, measure it, keep what wins.

FROM THE BOARD
Jeff Herzog

Jeff Herzog

Board · Lead Investor

Jeff sits on the Affluence board and led the investment behind Affluence. His work in commerce and media convinced him creators are the next great sales channel, and that they should never have to guess what works.

Ready to see what’s working?

Pulse is free for creators — limited spots available.

Claim your spotTakes under a minute.